Aviva Zeltzer-Zubida was born in Kishinev, Moldova and made Aliyah to Israel in 1974. Aviva was raised and educated in Israel, and she married an Iraqi immigrant.
After completing her M.A. in sociology, Aviva travelled in 1997 to the U.S. for a doctoral program at the City University of New York. As part of the doctoral program Aviva majored in sociology of immigration and immigrants and was part of a research team in the subject of integration of immigrant offspring (second generation) in American society.
Her doctoral thesis focuses on the integration of immigrant offspring in the New York labor market.
In addition, she researched the subject of the Jewish identity of Russian-speaking immigrants in the U.S.
Aviva published several articles in the aforesaid subjects, and upon graduating she taught at the Sociology Department of Brooklyn College.
Upon returning to Israel, Aviva received the status of a returning scientist and joined the Institute for Immigration and Social Integration at the Ruppin Academic Center as a lecturer and researcher. Dr. Zeltzer-Zubida is currently Director of Information, Planning and Evaluation at the Aliyah and Absorption Department of the Jewish Agency.