Facts

BA in Business Administration

 

• University-level (subsidized) tuition
• Seniority and reputation: The department has been operating since 1996 and has educated over 5,000 alumni who hold a variety of positions in the economy. The Israeli Central Bureau of Statistics found that alumni of business administration studies at Ruppin earn the second-highest salary in Israel on average among alumni of Israeli business administration programs.
• Practicality and real-world connection: Studies include a selection of practical courses and experiential workshops, such as the advertising competition between teams in the marketing communications course that introduces students to the world of the media and advertising; the Business Ga​me, which is a simulation for making business decisions in the business arena; hands-on practicum at a company or organization in the Israeli economy (offered to third-year students in the marketing management and human resources management and organizational development majors); the workshop on the dynamics of decision making and taking risks; the cluster of courses in marketing, advertising, and entrepreneurship via the internet that provides students with tools to promote websites and launch independent businesses; and the courses in innovation and gaming that give students the latest knowledge and tools required in the business world today.
• ​Guest lecturers and seminars: The Faculty​ of Economics and Business Administration (which the Business Administration Department is part of) hosts a wealth of seminars and guest lectures every year by leading figures in the Israeli economy. The guests share the business and managerial challenges they face in a variety of fields with the students. Recent guest lecturers included: Yinon Landenberg, CEO of the Infinity Augmented Reality company, who spoke about crowd funding; Uri Abel, deputy CEO of the Azrieli malls, who spoke about retail malls; Jeff Gordon, of Good Company, who discussed positive thinking at work; Rotem Cohen, an organizational advisor at Intel, who spoke about intra-organizational advising in a dynamic world; and Liron Schecter, deputy CEO for strategy at the Drori-Arouti-Berman advertising firm, who spoke about, “Brands Searching for Meaning.” In addition, a conference is held annually on one of the burning topics that is of concern to Israeli society.
• Continuing to graduate studies: Outstanding alumni are invited to continue their studies in one of the six master’s degree programs that the Ruppin Academic Center offers. They include:  MBA in business administration; MA in logistics and maritime systems; MA in marine resource management; and additional programs that offer alumni fascinating academic prospects. These programs are suitable for students who are working and have university-level tuition.
• Certificate studies: Business administration alumni can study to earn professional certification or a license in additional programs that the External Studies and Career Management Unit offers in the fields of investment portfolio management or pension advising and marketing. The programs include preparation for the official exams of the Israel Securities Authority and the Israeli Justice Ministry. There also are programs in organizational consulting, coaching, project management, and training for directors, among others.

Outstanding Department

The Business Administration Department at the Ruppin Academic Center was ranked number four nationally (after Tel Aviv University, the Hebrew University of Jerusalem, and the Interdisciplinary Center Herzliya) and in first place among the government-subsidized institutions that are not universities that teach this field in the investigation that the Forbes business magazine conducted in September 2016. Forbes compared salary data of alumni of the business administration programs in Israel and levels of satisfaction among students in dozens of academic departments that teach in this field. This achievement testifies more than anything as to how practical the program is and on the close connection between the excellent faculty and Israel’s economic and business arena.

Distinctive Courses and WorkshopsThe Business Game

​The Busi​ness Game

Towards the end of their studies, students take the Business Game, a competitive, experiential course that sums up what they have learned. This course is a hands-on summary of the many concepts that students acquired during their studies, allowing them to practice and implement them.
In a simulation of the business arena, students create firms, brand them, and fill executive positions at them. They must make decisions based on changing data from the field regarding production, marketing, finance, and business strategy. Senior lecturers from the department direct the game, which simulates the changes and competitiveness that exist between the players active in the market in the selected field (food, technology, green industry, and more).

Cluster of Courses in Marketing, Advertising, and Entrepreneurship via the Internet

The success of every business depends on the entrepreneurial capabilities of its owners and their understanding of the digital world, which is vital in the business arena.
The two courses that make up this cluster address this. The course, Digital Marketing – Strategy and Practice, introduces students to the internet economy and methods of action in it. During the course, students gain experience by creating a virtual campaign and become familiar with a variety of tools and techniques. The second course, Business Entrepreneurship and Technological Innovation, gives students an extraordinary opportunity to launch a business with the close assistance of lecturers with experience in the field.

Gaming

The field of gaming is gaining acceptance among organizations in different fields. In the coming years, 70% of organizations are expected to launch at least one gaming application as part of their activities. The course on gaming introduces students to the world of gaming and gives them the ability to implement gaming theory in organizations.

Dynamics of Risk Taking Workshop

This experiential course introduces participants to situations involving risks and failures from a personal viewpoint. The workshop includes distinctive exercises and concludes with walking over coals.
Entrepreneurship and Social Involvement
The students have the option of performing a final project or participating in a group seminar through which they contribute to developing a product or service for  third-sector organizations.