Dr. Moshe Yonatany
Teaching
- Digital marketing
- Website building in the AI era
- Digital markets
- Strategic management
Research
- Internationalization of internet-enabled firms
More Info
Digital Marketing Lecturer and Expert.
Moshe combines academic research and teaching with practical experience in the world of digital marketing.
After completing his Bachelor's degree in Economics at Tel Aviv University, Moshe served as Marketing Manager at the publishing house of ORT Israel, where, among other responsibilities, he was involved in launching the Hebrew edition of Scientific American.
He went on to earn a Master's degree in International Business from Copenhagen Business School in Denmark. Following his studies, he worked as Global Forecast Responsible at GN Resound, a multinational corporation specializing in hearing aids and related technologies.
In 2011, Moshe received his Ph.D. from Copenhagen Business School for his research on the internationalization process of Internet companies.
Since 2012, Moshe has been a faculty member at Ruppin Academic Center, where he teaches courses in Strategic Management and Digital Marketing.
In 2016, he founded Expert Digital, a digital marketing agency that manages online campaigns for a wide range of businesses, and provides digital marketing consulting services.
