Majors and Tracks

BA in Business Administration

 

Marketing Management

​In the intensive reality of today’s business world, marketing is not the exclusive domain of an organization’s marketing department. Anyone who has a management position needs to develop a marketing outlook. Indeed, this need is growing more acute as local and global competition grow stronger, something which no company or organization can ignore.

Today, in the digital age, the ability to create a competitive advantage in a changing, technological, and dynamic environment is a powerful asset. To a large extent, this asset is based on entrepreneurship and marketing activities in and beyond the digital world that aim to create value in comparison to other players in the arena.

The major in marketing management introduces students to the variety of aspects of marketing in an organization, starting from planning a marketing strategy and onward through implementing a marketing plan and evaluating its results. All of the stages of work in marketing are demonstrated in the wealth of means that provide alumni of the major with a true advantage in the workplace.

Human Resource Management and Organizational Development

​The success of an organization depends on the management of its human resources and talents. This approach is the foundation of this major, which provides alumni with an understanding of business and psychological and social insights needed for the optimal management of employees and executives of an organization.

This major is affiliated jointly with the Business Administration Department and the Behavioral Sciences Department at the Faculty ​of Social and Community​ Sciences.

Program content: Professional and skilled recruitment of high-quality employees, leading organizational development processes, developing frameworks for guidance, managing processes to evaluate employees, and labor law.

Method of study: This is a practical major that includes simulations from the world of human resources on topics such as teamwork, guidance, and motivating employees. The courses in the major include guest lectures that give students a chance to interact with human resources professionals and organizational advisors. For the final project in the major, students try their hand at the process of organizational advising at a company or organization and handle real managerial challenges in the field.

Information Systems

​Most tools that business organizations and companies use in decision-making processes are connected to the field of information systems. This major emphasizes the computerized aspects of management, the technologies, and the applications as well as their connection to the world of commerce and the internet.

This major educates its alumni about the most sophisticated information tools that today constitute the heart of the business. These tools impact management and decision making at every organization or business. The major also provides students with theoretical knowledge and practical experience in each stage of software development.

Studies in this major are especially challenging and demanding.​

General Management Major