Prof. Iris Vilnai-Yavetz

Senior Lecurer
Faculty of Management & Economics
Prof. Iris Vilnai-Yavetz
yavetzir@ruppin.ac.il
Visit Hours building number 20, room 308

Teaching

  • Consumer Behavior
  • Marketing Research
  • Design as a managerial tool- Research seminar
  • Practicum – Final marketing projects
  • Organizational Behavior
  • Sustainability & Business
  • Animals & Business

Research

  • Design of workspaces, servicescapes, and retail atmospherics as a mana​gerial tool, with implications for consumer behavior, ​organizational behavior, e-business, services management, and marketing.
  • Human behavior in e-business and social media.
  • Recent research aims to link design issues to public, managerial, and social concerns, such as the use of retail atmospherics and servicescapes design for inclusion of consumers with disability, office design and social sustainability, biodegradable cups as a symbol of “green consumption”, biophilia at work and in retail environments as an antecedent of employees’ and consumers’ well-being, and impression management in social media as a tool for recruiters.

Publications

Rafaeli, A. & Vilnai-Yavetz, I. (2004). Emotion as a connection of physical artifacts and organizations. Organization Science, 15(6), 671-686. Doi: 10.1287/orsc.1040.0083

Rafaeli A. & Vilnai-Yavetz I. (2004). Instrumentality, aesthetics, and symbolism of physical artifacts as triggers of emotions. Theoretical Issues in Ergonomics Science, 5 (1), 91-112. Doi: 10.1080/1463922031000086735

Vilnai-Yavetz, I., Rafaeli, A. & Schneider-Yaacov, C. (2005) Instrumentality, aesthetics and symbolism of office design. Environment and Behavior, 37(4), 533-551. Doi: 10.1177/0013916504270695

Vilnai-Yavetz, I. & Rafaeli, A. (2006). Aesthetics and professionalism of virtual servicescapes. Journal of Service Research, 8 (3), 245-259. Doi: 10.1177/1094670505281665

Herstein, R. & Vilnai-Yavetz, I. (2007). Household income and the perceived importance of discount store Image components. International Review of Retail Distribution and Consumer Research, 17(2), 177-202. Doi: 10.1080/09593960701189978

Vilnai-Yavetz, I. & Tifferet, S. (2009). Images in academic web pages as marketing tools: Meeting the challenge of service intangibility. Journal of Relationship Marketing, 8, 148–164. Doi: 10.1080/15332660902876893

Vilnai-Yavetz, I. & Gilboa, S. (2010). The effect of servicescape cleanliness on customer reactions. Services Marketing Quarterly, 31(2), 213-234. Doi: 10.1080/15332961003604386

Gilboa, S. & Vilnai-Yavetz, I. (2010). Four generations of mall visitors in Israel: A study of mall activities, visiting patterns and products purchased. Journal of Retailing and Consumer Services, 17, 501–511. Doi: 10.1016/j.jretconser.2010.08.005

Vilnai-Yavetz, I. & Rafaeli, A. (2011). The effects of a service provider's messy appearance on customer reactions. Services Marketing Quarterly, 32(3), 161-180. Doi: 10.1080/15332969.2011.581890

Gilboa, S. & Vilnai-Yavetz, I. (2012). Segmenting multicultural mall visitors: The Israeli case. Marketing Intelligence and Planning, 30(6), 608-624. Doi: 10.1108/02634501211262582

Gilboa, S. & Vilnai-Yavetz, I. (2013). Shop until you drop? An exploratory analysis of mall experiences. European Journal of Marketing, 47(1), 239-259. Doi: 10.1108/03090561311285538

Vilnai-Yavetz, I. & Koren, R. (2013). Cutting through the clutter: Purchase intentions as a function of packaging instrumentality, aesthetics, and symbolism. The International Review of Retail, Distribution and Consumer Research, 23(4), 394-417. Doi: 10.1080/09593969.2013.792743

Vilnai-Yavetz, I. & Tifferet, S. (2013). Promoting service brands via the internet. The Service Industries Journal, 33(15-16), 1544-1563. Doi: 10.1080/02642069.2011.636423

Seger-Guttmann, T. & Vilnai-Yavetz, I. (2014). "God of small things" – Service interactions roots in regulatory focus and affectivity. Interpersona, 8(1), 1-14.

Vilnai-Yavetz, I. & Gilboa, S. (2014). The cost (and the value) of customer attire: Linking dress styles to service quality and prices offered by service employees​. Service Business, 8(2), 355-373 Doi: 10.1007/s11628-013-0199-5

Tifferet, S. & Vilnai-Yavetz, I. (2014). Gender differences in Facebook self-presentation: An international randomized study. Computers in Human Behavior, 35 (June), 388-399 Doi: 10.1016/j.chb.2014.03.016

Vilnai-Yavetz, I. & Tifferet, S. (2015). A picture is worth a thousand words:  Segmenting consumers by Facebook profile images. Journal of Interactive Marketing, 32 (November), 53-69 Doi: https://doi.org/10.1016/j.intmar.2015.05.002

Levina, O. & Vilnai-Yavetz, I. (2015). E-visibility maturity model: A tool for assessment and comparison of Individual as well as sets of firms in e-business.  Electronic Commerce Research and Applications, 14(6), 480-498.    Doi: 10.1016/j.elerap.2015.07.004  (Both authors contributed equally to this paper).

Gilboa, S., Vilnai-Yavetz, I. & Chebat, J-C. (2016). Capturing the multiple facets of mall experience: Developing and validating a scale. Journal of Consumer Behavior, 15(1), 48–59 Doi: 10.1002/cb.1531

Shapira, C., Vilnai-Yavetz, I., Rafaeli, A. & Druker, M. (2016). Time clock requirements for hospital physicians. Health Policy, 120(6), 690-697. Doi: 10.1016/j.healthpol.2016.04.013

Vilnai-Yavetz, I. & Gilboa, S. (2016). Relating hedonism and business context to customer appearance. Services Marketing Quarterly, 37(3), 141-155. Doi: 10.1080/15332969.2016.1184539

Seger-Guttmann ,T., Vilnai-Yavetz, I. & Rosenbaum, M  (2017). Disparate satisfaction scores? Consider your customer's country-of-origin: A case study. The International Review of Retail, Distribution and Consumer Research, 27(2), 189-206.

Tifferet, S. & Vilnai-Yavetz, I. (2017). Phytophilia and service atmospherics: The effect of indoor plants on consumers. Environment and Behavior, 49(7), 814-844.  Doi: 10.1177/0013916516669390

Tifferet, S. & Vilnai-Yavetz, I. (2018). Self-presentation in LinkedIn portraits: Common features, gender, and occupational differences. Computers in Human Behavior, 80, 33-48.  https://doi.org/10.1016/j.chb.2017.10.013   (Both authors contributed equally to this paper).

Vilnai-Yavetz, I. & Levina, O. (2018). Motivating social sharing of e-business content: Intrinsic motivation, extrinsic motivation, or crowding-out effect? Computers in Human Behavior, 79, 181-191. https://doi.org/10.1016/j.chb.2017.10.034

Seger-Guttmann, T., Vilnai-Yavetz, I., Wang, C., & Petruzzellis, L. (2018). Illegitimate returns as a trigger for customers’ ethical dissonance​. Journal of Retailing and Consumer Services, 45, 120-131. doi: 10.1016/j.jretconser.2018.08.014​

Vilnai-Yavetz, I., Rafaeli, A. & Shapira, C. (2020). Service professionals and managerial control: institutional, employment, and personal segmentations​. Services Marketing Quarterly, 41(3), 256-272. Doi: 10.1080/15332969.2020.1786246

Gilboa, S., Vilnai-Yavetz, I., Mitchell, V., Borges, A., Belhsen, N., & Frimpong, K. (2020). Mall experiences are not universal: The moderating roles of national culture and mall industry’s age. Journal of Retailing and Consumer Services, 57, 102210. Doi: https://doi.org/10.1016/j.jretconser.2020.102210​

Vilnai-Yavetz, I., Gilboa, S.,  &Mitchell, V. (2021). Experiencing​ atmospherics: The moderating effect of mall experiences on the impact of individual store atmospherics on spending behavior and mall loyalty​. Journal of Retailing and Consumer Services, 63, 102704.   https://doi.org/10.1016/j.jretconser.2021.102704

Vilnai-Yavetz, I. & Rafaeli, A. (2021). Workspace integration and sustainability: Linking the symbolic and social affordances of the workspace to employee wellbeing.​ Sustainability, 13(21), 11985. https://doi.org/10.3390/su132111985

Vilnai-Yavetz, I., Gilboa, S. & Mitchell, V. (2022). ’There is no place like my mall’: consumer reactions to the absence of mall experiences. Journal of Services Marketing, 36(4), 563-583.

Vilnai-Yavetz, I., Gilboa, S., & Mitchell, V. (2024). Malls designed for inclusion? Emotional experience of irritating aspects of the mallscape that distance consumers with disabilities. Journal of Services Marketing, 38(3), 344-368.
doi: https://doi.org/10.1108/JSM-09-2023-0352

Gilboa, S., Vilnai-Yavetz, I., & Mitchell, V. (2024). Shopping mall detachment: Why do some consumers avoid malls? Journal of Retailing and Consumer Services, 78, 103740.
doi: https://doi.org/10.1016/j.jretconser.2024.103740 

Gilboa, S., Vilnai-Yavetz, I., & Mitchell, V. (2025). Revitalizing retail: The roles of functionality and recreation in shaping mall experiences in a changing retail era. Journal of Retailing and Consumer Services, 84, 104232.

doi: https://doi.org/10.1016/j.jretconser.2025.104232